Privacy Policy - Data Protection & Security

Privacy Policy

Last updated: November 25, 2025

At Meifu Market (meifu.shop), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our website or make a purchase.

1. Information We Collect

When you visit our website or place an order, we may collect the following information:

Personal Information:

  • Name and contact details (email address, phone number)
  • Shipping and billing addresses
  • Payment information (processed securely by Shopify Payments, PayPal, or Stripe - we never store your full credit card details)
  • Order history and purchase records
  • Account credentials (if you create an account)

Automatically Collected Information:

  • IP address and geolocation data
  • Browser type, device information, and operating system
  • Browsing behavior (pages viewed, products clicked, time spent on site)
  • Shopping cart contents and abandoned cart data
  • Referral source (how you found our website)
  • Cookies and similar tracking technologies

2. How We Use Your Information

We use the collected information for the following purposes:

  • Order Processing: To process, fulfill, and ship your orders
  • Communication: To send order confirmations, shipping updates, and tracking information
  • Customer Support: To respond to your inquiries and provide assistance
  • Marketing: To send promotional emails, special offers, and product recommendations (you can unsubscribe anytime)
  • Personalization: To customize your shopping experience and show relevant products
  • Fraud Prevention: To detect and prevent fraudulent transactions and protect our business
  • Analytics: To analyze website performance and improve our services
  • Advertising: To run targeted ads on platforms like Facebook, Instagram, Google, and TikTok
  • Legal Compliance: To comply with applicable laws and regulations

3. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

  • Essential Cookies: Required for website functionality (shopping cart, checkout, login)
  • Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
  • Marketing Cookies: Used to show you relevant ads on other websites (Facebook Pixel, Google Ads)
  • Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

4. How We Share Your Information

We only share your data with trusted third-party service providers who help us operate our business:

  • E-commerce Platform: Shopify (hosts our store and processes payments)
  • Payment Processors: PayPal, Stripe, and other secure payment gateways
  • Shipping Carriers: Yanwen, 4PX, Cainiao, YunExpress, and other logistics partners
  • Email Marketing: Klaviyo, Shopify Email, or similar services
  • Analytics: Google Analytics, Meta Pixel (Facebook)
  • Advertising Platforms: Facebook, Instagram, Google Ads, TikTok
  • Customer Support: Help desk and chat support tools

All third-party partners are contractually required to keep your data secure and confidential. We do not sell your personal information to third parties for monetary gain.

5. Your Privacy Rights (GDPR & CCPA)

Depending on your location, you may have the following rights:

Right to Access: Request a copy of the personal data we hold about you

Right to Correction: Request correction of inaccurate or incomplete information

Right to Deletion: Request deletion of your personal data (subject to legal obligations)

Right to Opt-Out: Unsubscribe from marketing emails or opt out of targeted advertising

Right to Data Portability: Receive your data in a structured, machine-readable format

Right to Object: Object to processing of your data for certain purposes

Right to Restrict Processing: Request limitation of how we use your data

CCPA Rights (California Residents):

  • Right to know what personal information is collected
  • Right to know if personal information is sold or disclosed
  • Right to opt-out of the sale of personal information
  • Right to non-discrimination for exercising privacy rights

To exercise any of these rights, please contact us at support@meifu.shop. We will respond within 30 days (or as required by applicable law).

6. Data Security

We take data security seriously and implement industry-standard measures to protect your information:

  • SSL/TLS encryption for all data transmission
  • Secure payment processing (PCI DSS compliant)
  • Regular security audits and vulnerability scans
  • Access controls and authentication requirements
  • Secure data storage on protected servers

While we strive to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but continuously work to improve our safeguards.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill the purposes outlined in this Privacy Policy
  • Comply with legal, accounting, or reporting requirements
  • Resolve disputes and enforce our agreements

Typically, we retain order information for 7 years for tax and accounting purposes. Marketing data is retained until you unsubscribe or request deletion.

8. International Data Transfers

Your information may be transferred to and stored on servers located outside your country of residence, including:

  • United States (Shopify servers)
  • Canada (Shopify headquarters)
  • European Union (for EU customers)
  • China (our warehouse and fulfillment center)

We ensure appropriate safeguards are in place to protect your data during international transfers, in compliance with GDPR and other applicable laws.

9. Children's Privacy

Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information.

10. Third-Party Links

Our website may contain links to third-party websites (social media, payment processors, etc.). We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any personal information.

11. Marketing Communications

With your consent, we may send you promotional emails about:

  • New products and collections
  • Special offers and discounts
  • Abandoned cart reminders
  • Product recommendations

You can unsubscribe at any time by:

  • Clicking the "Unsubscribe" link in any email
  • Contacting us at support@meifu.shop
  • Updating your account preferences

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top indicates when the policy was last revised. We encourage you to review this page periodically. Continued use of our website after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: meifu@meifumarket.shop
Response Time: Within 24-48 hours
Business Hours: Monday - Friday, 9:00 AM - 6:00 PM (PST)

Mailing Address:
Meifu Market
Shenzhen, China

Thank you for trusting Meifu Market with your personal information. Your privacy is our priority!